Tag Archives: social media

2016 election campaigners look to big data analysis to gain an edge in intelligently reaching voters

The next BriefingsDirect Voice of the Customer digital transformation case study explores how data-analysis services startup BlueLabs in Washington, DC helps presidential election campaigns better know and engage with potential voters. We’ll learn how BlueLabs relies on high-performing analytics platforms … Continue reading

Posted in big data, data analysis, Hewlett Packard Enterprise, HP Vertica | Tagged , , , , , , , , , | Leave a comment

On building a modern marketing organization in a multi-channel world

The next BriefingsDirect business innovation thought leadership discussion focuses on building a modern marketing organization. Marketing today is a different game. Today’s buyers are more connected and informed than ever, and that’s creating major upheaval in the way companies promote … Continue reading

Posted in Ariba, big data, SAP, social media | Tagged , , , , , , , , , | Leave a comment

The Open Group Amsterdam panel delves into how to best gain business value from Open Platform 3.0

The next BriefingsDirect panel discussion defines new business values from the massive Open Platform 3.0 shift that combines the impacts and benefits of big data, cloud, Internet of things, mobile and social. Our discussion comes to you from The Open Group Conference held on May 13, 2014 in Amsterdam, where … Continue reading

Posted in Platform 3.0, The Open Group | Tagged , , , , , , , , , , | Leave a comment

NASCAR attains intimacy and affinity with fans worldwide using big data analytics

Listen to the podcast. Find it on iTunes. Read a full transcript or download a copy. Sponsor: HP. Auto racing powerhouse NASCAR has engineered a way to learn more about its many fans — and their likes and dislikes — … Continue reading

Posted in big data, Business intelligence, Cloud computing, data analysis, HP | Tagged , , , , , , , , , , , | Leave a comment

Case study: How Dell converts social media analytics into strategic business advantage

Listen to the podcast. Find it on iTunes. Read a full transcript or download a copy. Sponsor: Dell Software. The next BriefingsDirect business innovation case study examines how Dell has recognized the value of social media for more than improved … Continue reading

Posted in big data, data analysis, Dell, social media | Tagged , , , , , , , , , | Leave a comment

Are you ready for the convergence of new disruptive technologies?

The following guest post comes courtesy of Dr. Chris Harding, Director of Interoperability and SOA at The Open Group. By Chris Harding The convergence of technical phenomena such as cloud, mobile and social computing, big data analysis, and the Internet … Continue reading

Posted in big data, Cloud computing, data analysis, mobile computing, Platform 3.0, social media, The Open Group | Tagged , , , , , , , , , , , | Leave a comment

NetIQ unveils two appliances for better access control to leverage cloud and social media use

NetIQ today announced new appliances that help enable businesses and other organizations to simply and securely access the power of two mega trends — cloud and social media. Cloud Access 1.1 provides a single sign-on virtual appliance that provides access … Continue reading

Posted in Cloud computing, social media | Tagged , , , , , , , , , , , | Leave a comment