Tag Archives: SAP

GDPR forces rekindling of people-centric approach to marketing

The next BriefingsDirect digital business innovation discussion explores how modern marketing is impacted by the General Data Protection Regulation (GDPR). Those seeking to know their customers well are finding that this sweeping new European Union (EU) law forces a dramatic shift in how … Continue reading

Posted in Ariba, artificial intelligence, big data, Business networks, Cloud computing, Cyber security, data analysis, Enterprise transformation, Identity, Information management, marketing, Networked economy, procurement, risk assessment, SAP, SAP Ariba, Security, supply chain, User experience | Tagged , , , , , , , , , , , , , , | Leave a comment

On building a modern marketing organization in a multi-channel world

The next BriefingsDirect business innovation thought leadership discussion focuses on building a modern marketing organization. Marketing today is a different game. Today’s buyers are more connected and informed than ever, and that’s creating major upheaval in the way companies promote … Continue reading

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Rolta AdvizeX experts on hastening big data analytics in healthcare and retail

The next BriefingsDirect big data innovation case study interview highlights how Rolta AdvizeX in Independence, Ohio creates analytics-driven solutions in the healthcare and retail industries. We’ll also delve into how the right balance between open-source and commercial IT products helps in … Continue reading

Posted in big data, Business intelligence, Cloud computing, data analysis, HP, HP Vertica | Tagged , , , , , , , , , , | Leave a comment

Beyond look and feel–The new role that total user experience plays in business apps

The next BriefingsDirect business innovation thought leadership discussion focuses on the heightened role and impact of total user experience improvements for both online and mobile applications and services. We’ll explore how user expectations and rethinking of business productivity are having … Continue reading

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Big data detects and eradicates slavery risks from across B2B supply chains

Business networks and big data are joining to give companies new means to identify and eliminate slavery and other labor risks from across their complex global supply chains. Data-savvy B2B participants in these networks can now newly uncover unsavory and … Continue reading

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Ariba elevates business user experience with improved mobile apps and interfaces

LAS VEGAS — Ariba today announced innovations to its cloud-based applications and global business network designed to deliver a personal, contextual and increasingly mobile-first user experience for business applications consumers. Among the announcements are a newly designed user interface (UI) … Continue reading

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Networks: The new model for B2B business, a panel discussion

New business networks are unlocking the ability for companies to extend processes and insights broadly and affordably to customers, suppliers, and other partners. As a result, data-savvy B2B participants in these networks are better able to engage with their communities … Continue reading

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