Tag Archives: GDPR

GDPR forces rekindling of people-centric approach to marketing

The next BriefingsDirect digital business innovation discussion explores how modern marketing is impacted by the General Data Protection Regulation (GDPR). Those seeking to know their customers well are finding that this sweeping new European Union (EU) law forces a dramatic shift in how … Continue reading

Posted in Ariba, artificial intelligence, big data, Business networks, Cloud computing, Cyber security, data analysis, Enterprise transformation, Identity, Information management, marketing, Networked economy, procurement, risk assessment, SAP, SAP Ariba, Security, supply chain, User experience | Tagged , , , , , , , , , , , , , , | Leave a comment

How Allegiant Air solved its PCI problem and got a whole lot better security culture, too

The next BriefingsDirect security market transformation discussion explores how airline Allegiant Air solved its payment card industry (PCI) problem — and got a whole lot better security culture to boot. When Allegiant needed to quickly manage its compliance around the … Continue reading

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How European GDPR compliance enables enterprises to both gain data privacy and improve their bottom lines

The next BriefingsDirect security market transformation discussion focuses on the implications of the European Parliament’s recent approval of the General Data Protection Regulation or GDPR. This sweeping April 2016 law establishes a fundamental right to personal data protection for European … Continue reading

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