Tag Archives: adMarketplace

Rapid matching of consumer inferences to ads serves up a big data success story

The next BriefingsDirect big data innovation success story uncovers how New York-based adMarketplace, a search syndication advertising network, uses big data to improve its search advertising capabilities. In part two of our series on adMarketplace, we’ll explore how they instantly … Continue reading

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adMarketplace solves search intent challenge with HP Vertica big data warehouse

The next BriefingsDirect bid data trailblazer interview examines how New York-based adMarketplace, a search syndication advertising network, has met its daunting data-warehouse requirements. Learn here how adMarketplace captures and analyzes massive data to allow for efficient real-time bidding for traffic … Continue reading

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