Category Archives: social media

On building a modern marketing organization in a multi-channel world

The next BriefingsDirect business innovation thought leadership discussion focuses on building a modern marketing organization. Marketing today is a different game. Today’s buyers are more connected and informed than ever, and that’s creating major upheaval in the way companies promote … Continue reading

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Big data’s big payoff arrives as customer experience insights drive new business advantages

The power of big data technology is being successfully applied to understanding such complex unknowns as consumer sentiment and even intent. And that understanding then vastly improves how retailers and myriad service providers manage their users’ experiences — increasingly in … Continue reading

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Workforce of the future – and why preparing means rethinking human resources now

Listen to the podcast. Find it on iTunes. Read a full transcript or download a copy. Sponsor: Ariba, an SAP company. The next BriefingsDirect thought-leader interview focuses on the fascinating subject of preparing for the workforce of the future. It’s now clear that we are entering into a very diverse and even … Continue reading

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Case study: How Dell converts social media analytics into strategic business advantage

Listen to the podcast. Find it on iTunes. Read a full transcript or download a copy. Sponsor: Dell Software. The next BriefingsDirect business innovation case study examines how Dell has recognized the value of social media for more than improved … Continue reading

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Are you ready for the convergence of new disruptive technologies?

The following guest post comes courtesy of Dr. Chris Harding, Director of Interoperability and SOA at The Open Group. By Chris Harding The convergence of technical phenomena such as cloud, mobile and social computing, big data analysis, and the Internet … Continue reading

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Managing transformation to Platform 3.0 a major focus of The Open Group Philadelphia conference on July 15

Taken as a whole, the converging IT and business mega trends of big data, cloud, mobile and social amount to more than a mere infrastructure or device shift. Businesses and organizations often embrace some, but not all, of these activities. … Continue reading

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Ariba LIVE roadmap debrief: Solutions manager Chris Haydon on cloud data analytics, AribaPay, mobile support, and managed services procurement

Listen to the podcast. Find it on iTunes. Read a full transcript or download a copy. Sponsor: Ariba. This latest BriefingsDirect podcast, from the 2013 Ariba LIVE Conference in Washington, D.C., explores Ariba’s product and services roadmap and future strategy … Continue reading

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