Category Archives: marketing

How REI used automation to cloudify infrastructure and rapidly adjust its digital pandemic response

Learn what works for making IT agile and responsive enough to re-factor a private cloud at breakneck speed. Continue reading

Posted in AIOps, application transformation, artificial intelligence, Cloud computing, containers, data center, Data center transformation, Enterprise architect, Hewlett Packard Enterprise, marketing, retail, User experience, Virtualization, VMware | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

GDPR forces rekindling of people-centric approach to marketing

The next BriefingsDirect digital business innovation discussion explores how modern marketing is impacted by the General Data Protection Regulation (GDPR). Those seeking to know their customers well are finding that this sweeping new European Union (EU) law forces a dramatic shift in how … Continue reading

Posted in Ariba, artificial intelligence, big data, Business networks, Cloud computing, Cyber security, data analysis, Enterprise transformation, Identity, Information management, marketing, Networked economy, procurement, risk assessment, SAP, SAP Ariba, Security, supply chain, User experience | Tagged , , , , , , , , , , , , , , | Leave a comment