Category Archives: CRM

Why business apps design must better cater to consumer habits to improve user experience

The next BriefingsDirect technology innovation thought leadership discussion focuses on new user experience demands for applications, and the impact that self-service and consumer habits are having on the new user experience design. As more emphasis is placed on user experiences … Continue reading

Posted in Business networks, CRM, SAP, SAP Ariba | Tagged , , , , , , | Leave a comment

Big data’s big payoff arrives as customer experience insights drive new business advantages

The power of big data technology is being successfully applied to understanding such complex unknowns as consumer sentiment and even intent. And that understanding then vastly improves how retailers and myriad service providers manage their users’ experiences — increasingly in … Continue reading

Posted in big data, CRM, HP, HP Vertica, social media | Tagged , , , , , , , , , , , | Leave a comment

CRM data integration provider Scribe boosts cloud offering with GUI synchronization services, developer program for connectors

Scribe Software, a customer relationship management (CRM) data integration provider, will launch next week Scribe Online Synchronization Services (SYS), the second major service delivered on the Scribe Online cloud integration platform. According to the Manchester, NH-based company, Scribe Online provides … Continue reading

Posted in CRM, Scribe Software | Leave a comment