Amazon(s amzn) CTO Werner Vogels had some words of wisdom Thursday for IT customers: “You should keep your providers on their toes every day. If we’re not delivering the right services you should walk away.”

No one watching the AWS Summit would disagree with that sentiment. But many questioned exactly how easy it will be for customers to walk away if they are fully engaged with higher-value-add Amazon services– the stuff that runs up the stack from the basic Amazon EC2 compute and S3 storage subsystems. And there are more higher value-add Amazon services seemingly every day (see chart.)

Vogels’ statement “has a good mouthfeel to it, but [walking away]  is sometimes easier said than done,” said Fred Holahan, CMO of VoltDB, a database provider that uses AWS. “Depending on the level at which you’re building software, you might be quite insulated from the details of the underlying infrastructure, but part…

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About Dana Gardner

Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm. Gardner, a leading identifier of software and cloud productivity trends and new IT business growth opportunities, honed his skills and refined his insights as an industry analyst, pundit, and news editor covering the emerging software development and enterprise infrastructure arenas for the last 18 years. Gardner tracks and analyzes a critical set of enterprise software technologies and business development issues: Cloud computing, hybrid IT, software-defined data center, IT productivity, multicloud, AI, ML, and intelligent enterprise. His specific interests include social media, cloud standards and security, as well as integrated marketing technologies and techniques. Gardner is a former senior analyst at Yankee Group and Aberdeen Group, and a former editor-at-large and founding online news editor at InfoWorld. He is a former news editor at IDG News Service, Digital News & Review, and Design News.
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