News flash: SAP(s sap) is a database company. At least that’s its story and it’s sticking to it.

SAP has long been the enterprise software company, the leader in enterprise resource planning (ERP) and other mission-critical applications that typically ran on some other company’s database. At one point not that long ago, 60 percent of SAP applications ran on Oracle(s orcl) databases, for example.

SAP’s new positioning as a database provider may not surprise folks new to SAP who are impressed with its Hana analytics database appliance. But it is jarring to long timers who were puzzled when SAP bought Sybase two years ago for $5.8 billion. Sybase was something of a database has-been at that point.

What SAP got in that deal was a slick SQL Anywhere mobile database and a dwindling customer roster of the big Sybase ASE database which competes with Oracle. To be sure, Sybase…

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About Dana Gardner

Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm. Gardner, a leading identifier of software and cloud productivity trends and new IT business growth opportunities, honed his skills and refined his insights as an industry analyst, pundit, and news editor covering the emerging software development and enterprise infrastructure arenas for the last 18 years. Gardner tracks and analyzes a critical set of enterprise software technologies and business development issues: Cloud computing, hybrid IT, software-defined data center, IT productivity, multicloud, AI, ML, and intelligent enterprise. His specific interests include social media, cloud standards and security, as well as integrated marketing technologies and techniques. Gardner is a former senior analyst at Yankee Group and Aberdeen Group, and a former editor-at-large and founding online news editor at InfoWorld. He is a former news editor at IDG News Service, Digital News & Review, and Design News.
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