New HP application transformation offerings help enterprises tackle growing use of mobile computing and social media

HP this week announced a suite of products and services aimed at overcoming the challenges presented by the convergence of some of today’s hottest business trends, mobile computing and social media.

The four software products and three services are designed to help enterprises leverage traditional systems of record, while creating an improved and extended presence and engaging better with customers, partners, and even employees.

IT-driven systems of record, while they serve up useful information, are usually commodities and in themselves don’t create business differentiation. The new offerings, however, provide systems of engagement, which change the way enterprises interact with those people now using tablets and smartphones in increasing numbers, as well as through social media. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]

“Unless we worry about a system of engagement, then we’re in trouble,” said Paul Evans, HPs Worldwide Lead for Application Transformation. “It’s a question of how to create a competitive advantage. We still require traditional apps on the back end, and will still look for the opportunity to reduce cost, but our focus is going to change to systems of engagement. We’ve had a lot of clients say, ‘How do I do that?’ It’s not a traditional skill.”

Evans also pointed out that time-frames have collapsed as well. “Apps have to be built in a time-frame that clients aren’t used to. It’s got to be a quality app, and it has to be well-tested. But it also has to be done in six days.”

New offerings

In an effort to meet this mounting challenge, HP is now offering:

  • HP Application Lifecycle Intelligence (ALI), which improves collaboration among delivery teams and reduces cycle times. While traditional systems of record are built and maintained every six months, ALI can automate the process and reduce the time to days.
  • HP Unified Functional Testing, offered with Perfecto Mobile, allows developers to emulate and test the user experience of mobile applications across devices as well as different networks. This is to ensure that all users have the same experience no matter what mobile carrier they’re using.
  • HP Anywhere, which enables clients to manage IT on the go. Mobile-based applications perform operations such as portfolio request management, defect tracking, service health monitoring and the composition of an executive scorecard, where IT managers can look at all of attributes in real time.
  • HP Enterprise Collaboration enhances knowledge sharing and accelerates application development through a social collaboration environment that enables real-time, context-based conversations traced back to actions and work items. This allows developers to communicate in new ways that take previously unstructured conversations and puts structure to them.

Additionally, among the new services are:

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About danalgardner

Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm. Gardner, a leading identifier of software and cloud productivity trends and new IT business growth opportunities, honed his skills and refined his insights as an industry analyst, pundit, and news editor covering the emerging software development and enterprise infrastructure arenas for the last 18 years. Gardner tracks and analyzes a critical set of enterprise software technologies and business development issues: Cloud computing, SOA, business process management, business intelligence, next-generation data centers, and application lifecycle optimization. His specific interests include Enterprise 2.0 and social media, cloud standards and security, as well as integrated marketing technologies and techniques. Gardner is a former senior analyst at Yankee Group and Aberdeen Group, and a former editor-at-large and founding online news editor at InfoWorld. He is a former news editor at IDG News Service, Digital News & Review, and Design News.
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