The more features that Amazon Web Services(s amzn) adds, the more nervous its partners — and even some of its customers — get.

AWS is the go-to public cloud infrastructure for many businesses. But as the company adds workflow services and richer databases, the fear of cloud lock-in grows.

What brought many customers to AWS in the first place was its inexpensive, plain-vanilla infrastructure — basic computing and storage.  The beauty was you could “spin up” compute instances as needed when workloads spiked, and pay only for what you used. The fact that it was relatively easy to move workloads off of AWS, into your own data centers, or to another cloud, was also a draw.

Binding workloads to AWS

But the advent of new Amazon services such as DynamoDB database and Simple Workflow Services (SWF) means that workloads are getting tied more tightly into the AWS infrastructure.  If developers…

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About Dana Gardner

Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm. Gardner, a leading identifier of software and cloud productivity trends and new IT business growth opportunities, honed his skills and refined his insights as an industry analyst, pundit, and news editor covering the emerging software development and enterprise infrastructure arenas for the last 18 years. Gardner tracks and analyzes a critical set of enterprise software technologies and business development issues: Cloud computing, SOA, business process management, business intelligence, next-generation data centers, and application lifecycle optimization. His specific interests include Enterprise 2.0 and social media, cloud standards and security, as well as integrated marketing technologies and techniques. Gardner is a former senior analyst at Yankee Group and Aberdeen Group, and a former editor-at-large and founding online news editor at InfoWorld. He is a former news editor at IDG News Service, Digital News & Review, and Design News.
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