Originally posted on Gigaom:

SAP co-CEO Jim Hagemann Snabe.

SAP co-CEO Jim Hagemann Snabe.

Enterprise software giant SAP(s sap) is buying Ariba in a $4.3 billion move that will give it control of what is probably the world’s largest online-marketplace for goods and services.

Businesses around the world use Ariba’s e-commerce and procurement services to buy and sell all sorts of products and services. The Sunnyvale, Calif. company has partnered with all the big enterprise software companies including SAP and its arch-rival Oracle(s orcl) so that businesses using Oracle or SAP supply chain or ERP software for their own production also use Ariba to connect with prospective buyers. In a similar move late last year, IBM(s ibm) bought Emptoris for its supply chain and commerce know-how.

“Ariba connects the supply side and demand side for end-to-end commerce. It also gives SAP another story in cloud though this is less important,” said analyst Ray Wang, CEO of Constellation Research.

Dana Gardner…

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About Dana Gardner

Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm. Gardner, a leading identifier of software and cloud productivity trends and new IT business growth opportunities, honed his skills and refined his insights as an industry analyst, pundit, and news editor covering the emerging software development and enterprise infrastructure arenas for the last 18 years. Gardner tracks and analyzes a critical set of enterprise software technologies and business development issues: Cloud computing, SOA, business process management, business intelligence, next-generation data centers, and application lifecycle optimization. His specific interests include Enterprise 2.0 and social media, cloud standards and security, as well as integrated marketing technologies and techniques. Gardner is a former senior analyst at Yankee Group and Aberdeen Group, and a former editor-at-large and founding online news editor at InfoWorld. He is a former news editor at IDG News Service, Digital News & Review, and Design News.
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